The Fifty Plus Club
Adding to my growing catelogue of online magazine websites is The Fifty Plus Club, and lifestyle news hub for anyone over 50 and with an enthusiasm for life. Somewhat uncharted territory for me, designing for a highly targeted audience meant showing a lot more restraint and constantly testing and researching to ensure the site remained fit for purpose. Following the launch of 50 But Nifty, I also began the rather dubious task of running an ongoing SEO campaign for the site, aimed at quickly giving it a place in the search results amongst many other similar sites on the web, and for some highly generic terms.
The results speak for themselves, with several thousand unique visitors per month, 50 but Nifty continues to grow, and has a loyal following of Nifty’s which frequent the site daily.
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