Crowdsourcing. Is it wise for crowds or just for business?
Posted on by BenIn December 2007, just like other leading consultancy firms like Boston Consulting Group[1] and Booz Allen Hamilton[2], McKinsey & Company revealed their predictions for 2008: their ‘eight business technology trends to watch out for’[3]. Like Boston Consulting Group and Booz Allen Hamilton, the McKinsey Quarterly focused on the priority for innovation and in particular on showing that technology alone is rarely the key to unlocking economic value: ‘companies create real wealth when they combine technology with new ways of doing business.’ [4] Of these new ways to do business, the first three: distributing cocreation; using consumers as innovators; and tapping [...]