Search Engine Optimisation is important – but it’s more important to set your SEO goals before pouring money into an SEO campaign.
Building a great website is only the first step to online success. In some cases the hard work is yet to come. Search Engine Optimisation (SEO) is the process of improving your website’s visibility over time. Usually this refers to a websites position in the natural search results when certain key terms are entered. The higher a specific page on your website ranks, and the higher the volume of traffic for the term to which the page ranks for, the more visitors that specific page will receive.
Every site is different, and the objectives of every business are different, that’s why you should always insist on a tailored SEO campaign. Each and every campaign I run is bespoke to the requirements of the individual business and website. No two campaigns are the same. I can accommodate most budgets and will advise you of the best way to take your SEO efforts forward.
So why should SEO be important to you?
- Imagine if no one could easily find your place of business, no phone listing in local directories, no visible shop window. It’s unlikely a business could survive in a situation like this.
- Your existing customers probably already know your website – you want to reach NEW customers. A strong SEO campaign can help you find them.
- Good SEO will drive engaged customers to your website because targeted keyword optimisation means that the customers landing on your pages have expressed an interest in that particular service or product by searching for it.
- It’s not enough just to have a great website with great content anymore. Sure, that’s the first step, but getting your website to the top of the search results requires a little more work.
Depending on your business needs, I can run SEO campaigns of varying length and commitment requirements. Please get in touch now for a tailored SEO quote, or read on to find out more about a full SEO campaign.
Tracking your SEO campaign
I am a Google Analytics Qualified Individual (GAIQ) and an Adwords Qualified Individual, so you can rest assured that all the tracking and reporting of your SEO efforts is done by a qualified professional.
In some cases, my clients often prefer I spend every minute building their link profile rather than working on an SEO progress report they don’t have time to read. But some clients prefer detailed monthly reports which give them a clear overview of what SEO activity has taken place and the impact it has had on their website. Which way works for you is up to you.
Affordable Web Design and SEO Services
I’ve worked with some of the finest search agencies in London and Brighton, so your website is in expert hands. I only practice white-hat SEO methods, and can advise you of best practices when it comes to adding content to your site. As an experienced web designer I understand the code structure of a website better than most Search Engineers. At the end of the month you won’t receive a report telling you what you need to get your developers to do – extra cost and extra fuss! – instead, you get a detailed report outlining future recommendations as well as confirmation that I’ve already carried out most of the work, together with a benchmark you can use to measure improvement. In short, I offer the complete package from the web design and development services to SEO, to professional reporting and benchmarking month on month.
Building lasting relationships
When I get a client, they typically stick with me for years and become friends more than customers. And I like it that way. I especially like helping vibrant new start-ups find their feet – I just love working with clients to grow their online business and watching them fulfil their true potential. It’s truly rewarding. Like being a parent. Sort of. You get the picture.
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