Search Engine Optimisation (SEO) Internet Marketing & Social Media
Search engine optimisation (SEO) is a key consideration with any new online venture. The majority of all internet traffic is funneled through search engine gateways (think of an hourglass). Its paramount to the success of your online venture that you can be found via the top industry search giants – Google, AOL, MSN, ASK and Yahoo.
By analysing your business content and objectives, and cross referencing these with popular search trends and keywords it is possible to blast your website into the top search rankings for key generic phrases relating to your product or service. The average consumer doesnt type in “Sony” when looking for music for example, they type in “cheap CD’s” or “Music”. By understanding your customer I will optimise your site to relevent key words to propell you to the top of the search rankings.
Just as accessible design aids your users, it also enables search engines to find information and list it in their search index more easily. By ensuring that your website is properly laid out using strict, semantic, compliant code your website will benefit from favourable search indexing by the industry giants.
Website, web page optimisation
Keyword density analysis
Site structure optimisation
Site map creation
Page template and web page guidelines
General content analysis
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